
The Small Choices That Build a Nation
By Derrick A. Tan / August 10, 2026
Many years ago, I visited one of our suppliers in Japan. One afternoon, we had lunch at their company canteen. While eating, I noticed that a few men simply left their trays and plates on the table after they finished. Without thinking much about it, I did the same.
My friend and supplier, Hitoshi, noticed and called my attention to return my tray to the proper place.
I was embarrassed and tried to explain that I had simply followed what I saw others doing. But he reminded me that what others choose to do should not determine how we conduct ourselves. He then pointed out something I had not even considered: the next person who would use the table. By returning my tray, I was not simply cleaning up after myself; I was being considerate of the person who would come after me.
That simple moment stayed with me: being mindful of others, even in the smallest things we do.
Later, when we went to his home, he gathered some garbage and told me we needed to wait another fifteen minutes before leaving because the garbage truck would be arriving soon. I wondered why he could not simply leave the bags outside for the collectors to pick up.
Again, it came back to the same principle. Leaving garbage outside unnecessarily would be inconsiderate to his neighbors. For him, it was not about a rule. It was about being mindful of the people around him.
As I spent more time in Japan, I began noticing this mindfulness in many ordinary things.
On the subway, people avoided making unnecessary noise. When they were sick, they wore masks partly out of consideration for others. Drivers respected pedestrians and traffic rules. Roads and sidewalks were carefully maintained so people could move safely and comfortably.
None of these things seemed extraordinary on their own.
But perhaps that was the point.
A society is shaped by millions of small choices people make every day.
Over the years, this changed the way I think about what makes a country great.
We often look at developed countries and see their skyscrapers, highways, trains, airports, technology, and strong economies. But I have come to believe that these are not simply what make a country developed. They are also the result of something deeper—the collective values and everyday choices of its people.
As Filipinos, these values are not unfamiliar to us. We have pakikipagkapwa, malasakit, and even hiya in its better sense. Yet I sometimes wonder whether we practice them enough in the ordinary things we do—how we leave a place for the next person, how much inconvenience we create for our neighbors, or whether we think of others before ourselves.
These may seem like small choices. But when made by millions of people every day, they can shape a society and, ultimately, build a nation.
Perhaps world-class infrastructure begins with something much deeper:
World-class values.







About
Inv. Derrick A. Tan
Founder of Buildrite Construction Chemicals, Max Bond adhesives and manufacturer of Sinclair Paints. Experienced in coatings, floorings, adhesives, admixtures, wall finishings, sealants, tiling and concrete repair. Presently president of Philippine Association of Paint Manufacturers, Vice president of Philippine Dry Mix Mortar Association. Trainor and lecturer of construction chemicals.







